My highlight of 100% Design last weekend was a talk by Stylesight’s Vice President of Global Trends Renee Labbe, herself subtley stylish with cotton shirt and jeans, Californian complexion and accent. Stylesight is a company that predicts future design trends so that designers can make sure that the work they are producing on their drawing boards now is on trend when it hits the shops. I wasn’t sure how seriously to take it – I don’t know whether organisations like this are accurately predicting the future or creating it or neither. It was an enjoyable talk though. Apparently there will be four distinct ‘Megatrends for Commercial Space’ in 2011/12, analogue, Soul, manifesto and Rebel. This is some of what I learned (I have selected the bits I found the most funny, interesting or confusing):
Analogue– design by elimination, taking every day and making it luxurious, everything is super normal but not bland. It’s a hotel for the design savvy that work hard and don’t want to be bombarded by experiences (perhaps this is the antidote to The One Room Hotel from my earlier blog entry). There are dirty browns, grey and beige (greige), a less is more aesthetic. There are leather pillows that are not too soft but not too firm. Here is manual calendar that you have to change the dates on yourself. There is a sink with handles. Luxurious not precious. Influences – Nick Gentry, scrabble letters, Helvetica.
Soul – A new beginning. A sexiness that isn’t contrived. Warm earthy tones, saffron, deep taupe. Yellows, reds, greens for nature. African references still evolving. Island life. Inspired by old issues of Ebony and Jet magazine. Fabrics and materials that have be laid out and bleached in the sun. Dry feeling materials, hand crafted. Exotic and eclectic but not ethnic.
Manifesto – live out loud. Social but ‘look at me’. High octane glamour. A feminine palette of soft pinks and black, another palate of zesty greens. The black, the colour, the slice of gold. Confidence. Its Bianca Jagger gets a role on Dynasty and throws a studio party for all her friends. Bright on bright on bright. Red is really important. Silhouette florals, sketchy print, satin sheets, metallic and Lurex.
Rebels – Sweet dresses with tattoo prints. Skulls, death. Matt lacquer and metallic working together. Boiled leather, wrapped and draped. Tattoo designs very important. Homemade tattoos. Influences- Scott Campbell who carves designs in dollar bills with a scalpel, Kwangho Lee , Kevin Francis, Rick Owens, Kuehn Keramik.